When you are in need of new business or want to dominate your local search results you need experts who know new media marketing. Not only do you need someone who can Tweet and Design a graphic, you need marketing experts who know that conversion of that traffic is key to building your business.
Our plans are designed to help your business leverage the power of our marketing team. From our award winning designers & marketing experts to our published authors on social media marketing and branding. We have all the tools to help your business succeed online.
If you are looking to bring in a new team member you will never find someone who has expert level skills in design, copywriting, marketing, strategy, planning, website development, social media marketing, search engine optimization, PR and Fantasy Football. Ok we threw in that last one to make sure you were still paying attention because it is so daunting to think of finding this impossible person. Well the truth is that you can if you hire our team. For one low monthly fee you get access to our entire team or experts. You choose the hours you need and we work our tails off. No worrying about employees or HR, or determining which employee skill set you need the most because with Segment you get them all!
SEO’ing Your Current Website We take a website or blog that you already have and edit it so it tracks better in search engines for relevant keywords that you desire. Depending on the competitiveness of the keyword we may need to increase relevant content. We further test your website’s responsiveness and adaptability to to be viewed on mobile devices. As of 2015 Google’s algorithm awards a higher SEO ranking to sites that are mobile responsive. If you current site isn’t mobile responsive Segment can create a new site for your brand that is responsive and adaptive to all viewing environments.
Blog Development We’ll take the time to update your blog regularly with SEO rich content. If you do not have a blog we can supply you with a nice WordPress blog, hosted with us.
Social Media Marketing Have concepts you know you’d like to push on your social networks, but don’t know the best way to do so, we can help. We can do everything from simple scheduled postings that generate engagement or full blown contests and sweepstakes that get followers involved.
SEO Review Are you doing all the work, but you’re not sure it’s working? Let us pull monthly, bi-monthly, or quarterly reports for your website and give you our suggestions for what you should be doing. If you are in a monthly marketing plan with us our reports will also let you know what we are doing and have done. A good plan of action is the best way to gain ground in the search engine world.
Brand Consistency We review and monitor your brand for consistency in name recognition across all platforms. Whatever followers know your brand as under one platform should be identical to another platform. We evaluate and align your brand so that it is consistent across all platforms.
Newsletter Creation We will develop a custom newsletter template and help craft content that converts. If you have a list we will push to them, if not we will help cultivate a list for you using social media or paid placement.
Online PR We will create and submit Press Releases on news worthy information to gain you more search influence. The best way to gain a larger digital footprint is to increase online content about your business. Online PR is the quickest way to get quality content out on your company.
Graphic Design Support You have print advertising that is going out but it lacks a theme or brand message. Let our team of award winning graphic designers work to create a cohesive campaign that ties into all of your new media marketing.
Reputation Management Do you know how your businesses reputation is looking online? Have you Googled your business? Are there fraudulent reviews from competitors on sites like Google, Yelp, Foursquare and Yahoo? We can help your get your reputation in line with techniques that will help you to build confidence in new customers looking you up for the first time.
Marketing Advisement Get expert tips & tricks, suggestions, and advice on marketing concepts you have. Learn how to put a new media spin on old marketing techniques to get the best bang for your advertising dollar. Strategy is one of the most important parts of your marketing, let experts help you.
Are you an advertising agency and need to outsource something like SEO or Social Media? Perfect, that is what we do best! We have special plans geared to help agencies and traditional marketing firms make the most out of the budget they have. We can work with you to tailor a plan that will knock your client’s socks off (and keep their pocketbook intact.)
We have different levels of interaction with the client; it is up to you or your agency how the interaction level is conducted. We can be an outsourced partner or a member of your agency. We have sat on many conference calls and in person meetings as an agency we have be contracted with as a member of that agency. We want it to be as seamless as possible and can work with any arrangement, just let us know how you like to work.
If you are ready to get started contact our office and set up a time to talk with our client relations coordinator and creative director. This way we can gauge which combination of team members you will need and set hours for your project. We will send you a contract and ask for a retainer. Shortly after that we will go to work with internal meetings, creative brainstorming sessions and our marketing geniuses will whip up a plan that will help you make the most of your marketing budget.
We bill monthly. You will always have access to your coordinator and our creative directors. You will also have access to our Basecamp online project management system and if we host your website, our ticketing system for monthly maintenance. No matter where you are in the world you can always contact someone from our team if you have an internet connection!
We love to work in 6 month periods, for this reason we ask for the first 6 months to be locked in contractually. After that you are always on a month to month basis, with a 30 day notice you can cancel at any time. Everything we create for you is always yours; we pass along all copyright to your company.
Virtual Marketing Assistant – VMA – by Segment, Inc.